0106
EP 01PROFESSIONAL WORK

I build products around
what makes people press play.

I work across discovery, growth, AI-native development and subscriber lifecycle.

View full résumé↗
GROWTHHelping stories find their audience.Discovery, consumption loops and product surfaces built around vertical storytelling.
AI-NATIVE DEVELOPMENTBuilding products where AI is part of the experience, not an add-on.Interactive AI experiences that create new ways for audiences to engage, discover and participate.
LIFECYCLE & RETENTIONGiving subscribers a reason to come back.Activation, engagement and reactivation journeys across the customer lifecycle.
CONTENT DISCOVERYMaking “what should I watch?” easier.Search, recommendations and merchandising that shorten the path from browse to play.
EP 02THE OTT REPORT

THE BUSINESS BEHIND YOUR BINGE

Who actually decides
what you watch next?

Why does one show get a Season 2 while another disappears? Why are we doom-scrolling in traffic instead of starting a new series? Adnan Shamim and I pulled apart the OTT industry to understand what really shapes entertainment — content, economics, algorithms and boardroom decisions.

CONTENTCONSUMERSPRODUCTALGORITHMSECONOMICSCULTURE
READ THE FULL REPORTBeyond the Screen ↗
EP 03SIDE PROJECT 01 / 03

BUILD / STOCK DISCOVERY

STOCKER

Tinder, but for stocks.

Swipe through companies, teach the feed what catches your eye, and discover stocks without starting with a ticker symbol or a spreadsheet.

OPEN THE LIVE PRODUCTstocker.buzz ↗View source on GitHub ↗
SWIPE
→
DISCOVER
EP 04SIDE PROJECT 02 / 03

BUILD / OFFICE AUTOMATION

LIDRIDE

Close laptop. Cab booked.

When I’m done with work and shut my laptop at office closing time, Lidride treats that as the signal: it pings my phone and automatically books my cab home.

OPEN THE PROJECTGitHub ↗
LIDRIDE
EP 05SIDE PROJECT 03 / 03

BUILD / MUSIC × BEHAVIOUR

SOUNDRIFT

Spotify Wrapped, but for your mood.

Soundrift looks at how your listening changes over a week, month or year and turns those shifts into a picture of how your mood and behaviour moved over time.

OPEN THE PROJECTGitHub ↗
SOUNDRIFT
EP 06CREDITS

END OF SEASON ONE

I like finding patterns
in what people watch, click, swipe & listen to.

Then I usually build something around them.

GitHub ↗Résumé ↗OTT Report ↗